If i was to publish my magazine i would independantly publish it as i do not aim for a wide coverage of my magazine as it is a niche magazine. Companys like IPC or BUER would also demand editorial rites to my magazines and their is a chance that my target audience will not want this. Being independat give brand identite and my TA will be appreciative of the fact that we are an independant company. Due to my readers not feeling stronly towards most mainstream culture they would be more then happy to back and underground magazine and be part of a movement.
Problems raised by being an independant magazine are that distribution may be harder to attain, carefull distribution of my magazine is important and i need to make sure i don not sell it in areas lacking in cultural prescence.
Another thing that will be vital is to take synergy in our stide to maximise how many people can the magazine, that way it is easy for people outside of cultural areas to get involved or gain a subscription. if the brand continue to grow it would be a good choice to start other media areas such as events and radio stations.
No comments:
Post a Comment